New Sprint ads emphasizing the "Now Network", created by Omnicom's Goodby Silverstein & Partners in San Francisco, are about to take over the net-ways. The new ads, which will air on sites like AOL, ESPN.com, WSJ.com, People.com, CNT and YouTube, will show what is happening "now" on their network. The takeover of the sites will feature "real time" clocks and other methods to show the use of the Sprint network. Three specific target points for the ads include "passion points", which would deliver the user informative items, like cost of food, sports, weather, etc.

Unlike the ads featuring Sprint's CEO Dan Hesse, these new ads are geared more toward the techno crowd that want reliability in their network and want to see what their network is doing all the time.