What's Happening ads: Calling Mom
As much as I like these "Now Network" ads, I would like to see some "real" Palm Pre commercials.
As much as I like these "Now Network" ads, I would like to see some "real" Palm Pre commercials.
New Sprint ads emphasizing the "Now Network", created by Omnicom's Goodby Silverstein & Partners in San Francisco, are about to take over the net-ways. The new ads, which will air on sites like AOL, ESPN.com, WSJ.com, People.com, CNT and YouTube, will show what is happening "now" on their network. The takeover of the sites will feature "real time" clocks and other methods to show the use of the Sprint network. Three specific target points for the ads include "passion points", which would deliver the user informative items, like cost of food, sports, weather, etc.
Unlike the ads featuring Sprint's CEO Dan Hesse, these new ads are geared more toward the techno crowd that want reliability in their network and want to see what their network is doing all the time.
I got to say I really enjoy watching these "Now Network" ads. Looking forward to the next one.
Sprint has aired yet another "Now Network" ad featuring their new 4G Network and the Palm Pre. I believe we'll be seeing a few more of these new ads before launch.

Sprint is finally ramping up marketing for the Palm Pre with a few new ads today on the web and print. As many have speculated, in order for the Palm Pre to have a late-April or May release, Palm/Sprint need to rolling out advertisements in the month of April. So expect the Pre to drop in 5-6 weeks!
Crossing my fingers for Palm to "finish" the Pre before end of May, because let's just hope that they don't make the mistake of releasing the device early, with bugs and the lag we saw at CTIA Pre demos. I'm actually pretty optimistic about its release in mid-May, the wait is finally over...
Below are the full list of ads dropped by Sprint today:
1) Sprint's press release for its two new marketing campaigns (Not really an ad)
2) Full page ad from Sprint featuring the "Now Network" and Palm Pre found in USA Today. Same ad was also found on today's WSJ and New York Times. [via Mypre]
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3) Sprint's "Welcome to the Now Network" Ad. Aired on TV.
4) Sprint's new "Plug into Now" website features the Palm Pre along with bunch of little fun interactive widgets
Now Network,
Palm Pre,
Plug into Now,
Sprint,
USA Today,
marketing,
release date |
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